Dominican University
Transitions Program Flyer
Project Brief: Redesign Dominican Universities Transitions Program Flyer. The Transitions Program targets motivated students who are capable of succeeding in college but fall short of traditional admission requirements. The redesign should emphasize a positive, enriching experience, making the program more appealing and accessible to prospective students.
The original Transitions program flyer was text-heavy. The client requested a reduction in copy and emphasized the need for large images. I selected bright, welcoming photos that showcased the beautiful campus during warmer months.
Original Flyer Design
Front
Back
First Draft of Flyer Design
This project had to adhere to Dominican’s brand guidelines, including specific fonts and colors. On the front of the flyer, I focused on explaining the Transitions program and its benefits, particularly highlighting the three free college credits awarded upon completion. The design aimed to appeal to high school students on the front, while the back contained more detailed information for parents. After receiving peer feedback, I realized the first draft lacked excitement.
Front
Back
To enhance its appeal to high school students, I emphasized the “3 FREE College Credits” more prominently and added engaging headlines like “IT IS JUST TWO WEEKS OF YOUR LIFE,” “NO SERIOUSLY, IT’S FREE!” and “GET A HEAD START BEFORE ANYONE ELSE.” I also incorporated more color throughout the design and placed greater emphasis on the images on both the front and back.
Current Draft of Flyer
Front
Back