I designed a logo and brand identity for myself as a designer, using my first and middle name, Alexis Marie, to craft a monogram logo: AM. The concept plays on the dual meaning of "AM"—representing both my name and the early hours of the morning. The logo features bold, hand drawn typography paired with a star icon, named Morning Person. Along with the logo, I developed a comprehensive brand identity, including brand standards, business cards, a Memorandum of Understanding (MOU) contract, and additional collateral to support my design practice.